This policy explains how BAZ ONLINE TRADING LTD, trading as KTQ Sports, uses your personal information when you visit our website or buy from us. We follow UK data protection law (UK GDPR and the Data Protection Act 2018) and the Privacy and Electronic Communications Regulations (PECR).
1. Who is responsible for your data
BAZ ONLINE TRADING LTD, company number 17273825, business address Unit 1, Bean Road, Tipton, DY4 9AQ. We are the "controller" of your personal information. We are registered with the Information Commissioner’s Office (ICO), registration number ZC277550.
Contact for privacy questions: ktqsports@gmail.com or 020 3026 2931.
2. What we collect
| What | Examples |
|---|---|
| Order and account details | Name, delivery and billing address, email address, phone number, order history |
| Payment details | Handled by our payment providers. We do not see or store your full card number. |
| Delivery details | Delivery instructions, access notes, delivery day and time slot |
| Messages | What you send us by email, phone or chat, including photos or videos of a fault |
| Website and device data | IP address, browser and device type, pages viewed, how you reached our site |
| Marketing choices | Whether you have asked to receive emails from us |
3. Why we use it, and our legal basis
| Purpose | Legal basis |
|---|---|
| Take and deliver your order, take payment, handle returns and collections | Contract |
| Customer service, warranty and faulty goods | Contract and legal obligation |
| Keep accounting and tax records | Legal obligation |
| Prevent fraud and keep our website secure | Legitimate interests |
| Improve our website and products | Consent (for analytics cookies) |
| Show you relevant ads and measure ad performance | Consent (for marketing cookies) |
| Send marketing emails | Consent, or soft opt-in for existing customers (you can always opt out) |
4. Who we share it with
We only share what is needed:
- Shopify, our website and checkout platform, which hosts our store and processes orders and payments.
- Payment providers, to take payment and prevent fraud.
- Premier Deliveries, our courier. We share your name, delivery address, phone number and email address so they can book, deliver and (if needed) collect your order, and send you text updates.
- Google (Analytics and Ads), only if you agree to analytics or marketing cookies.
- Email and customer service tools we use to contact you: Shopify (order and marketing emails), Google Gmail (customer service email) and WhatsApp (if you choose to message us there).
- Professional advisers such as accountants and legal advisers, and authorities where the law requires it.
We do not sell your personal information.
5. Transfers outside the UK
Some of our providers (for example Shopify and Google) may process data outside the UK. Where they do, we rely on safeguards the law allows, such as the UK adequacy regulations, the UK-US data bridge or standard contractual clauses.
6. How long we keep it
- Order and accounting records: usually 6 years, to meet tax and accounting rules.
- Customer service messages: 2 years from our last contact with you
- Marketing preferences: until you opt out.
- Analytics and advertising data: up to 14 months (Google Analytics data retention setting), and only if you agree to those cookies.
7. Your rights
You can ask us to:
- tell you what we hold about you and give you a copy;
- correct anything that is wrong;
- delete your information, where the law allows;
- restrict or object to some uses of your information;
- move your information to another provider (where it applies);
- stop marketing emails at any time (use the unsubscribe link);
- withdraw consent at any time (for example through the cookie settings).
To use these rights, contact us using the details in section 1. We will reply within one month.
If you are unhappy with how we use your information, please tell us first so we can try to put it right. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk, telephone 0303 123 1113.
8. Cookies
We use cookies and similar technologies. Necessary cookies keep the site and checkout working. Analytics and marketing cookies (including Google Analytics and Google Ads) are only used if you agree in our cookie banner. You can change your choice at any time. For details, see our Cookie information.
9. Security
We take reasonable steps to protect your information. Payments are handled by secure, PCI-compliant payment providers. No online service is completely secure.
10. Children
Our website is for adults. We do not knowingly collect information from anyone under 18.
11. Changes
We may update this policy. The date at the top shows when it last changed.
